Pureology thinks so. The brand –which has just undergone a package redesign– has introduced three promotions featuring Purify shampoo (clarifying shampoo), and EssentialRepair, Hydrate and SuperSmooth masques which work to repair, restore and rejuvenate hair in five minutes, while the AntiFadeComplex maximizes color retention. The products, include Pureology Purify + HydraWhip (5.2 oz/$50.00); Pureology Purify + EssentialRepair (5.2 oz/$50.00); and Pureology Purify + SuperSmooth (5.2 oz/$50.00).

“Our salon recommends a healthy hair regimen to all our clients. Purify Shampoo removes any impurities, in hair, much like exfoliating your skin before applying masques to achieve the full benefits of the treatment. Weekly masques rejuvenate and revitalize hair with moisture, protein, or Pureology’s exclusive Thermal AntiFadeComplex and restore hair after damage caused by exposure to chemical, thermal, and environmental aggressors,” says Natasha Sunshine, Pureology Colour Ambassador and owner of Byu-ti Hair Therapy in Santa Monica, CA.